Instagram fan account
Started a fan account on Instagram at 11. Taught myself design by making edits, and grew it to 12K followers.
About
I’m Jerrine, a designer and marketer based in Singapore.
I’ve been designing since I was 11. A psychology degree taught me to start with people, and founding my own brand taught me to deliver: I grew it to 22.8K followers across 35 countries in 1 year.
Today I’m a product marketer in Sembcorp’s digital team. I design and launch our apps, and make sure each one looks and sounds like Sembcorp. 6+ products shipped so far.
I know I can do a good job. And I will.
My journey
2011 → today
- 2011
- 2022
Social Media Manager (Volunteer)
Volunteered as Social Media Manager for the Jane Goodall Institute Singapore. Grew followers 20% in three months with conservation content.
- 2023
Marketing Intern
Marketing intern at Eco-Business, a sustainability media group. Grew Instagram following 20%.
- 2023
Founder
Founded Its New Years Day, a DTC fan-art brand. Grew revenue 200% in six months and shipped to customers in 40 countries.
Find out more → - 2024
Product Marketer
Joined Sembcorp, now in Group Digital. I take digital products from brief to launch, shaping the story, the screens and the launch content. One customer portal I designed now serves 1,000+ users.
Find out more → - 2025
Travel creator
Started a travel creator account. One Reel reached 12.5M views, and I’ve partnered with 20+ brands including Klook.